What is the function of a digipak?

A digipak is a package of your CD along with special features included to interest your fans and increase value to your music, the pictures used in the digipak are generally taken for the sole purpose of creating the CD package, this makes these images exclusive to those who are willing to buy it. The reason why people have Digipaks instead of just selling their songs on iTunes is for exposure, having your music on the shelves of the music store exposes you to a huge number of people willing to give you a try. Another reason is to treat the fans, by buying the digipak they can have a physical copy of their favourite artists music so they can keep it for years to come, it may even serve as a memory for the good times they once had listening to an artist. Its a good way of making money and increases the popularity of the artist because of the amount of marketing that goes into selling a digipak.

 

Magazine Advert & Front cover Image

Personal digipak research ( Qualatitive and Quantative)

Digipak advertisement survey analysis pptx

More presentations from marc

Digipak advertisement research from marclevi97

Digipak chosen images

Things to consider whilst constructing our digipak

Themes explored

The main themes that Kilo Kish explores are her conciousness, heartache and art. I took a small part of lyrics from her song 'Goldmines'
"This phone isn't the greatest, well, for writing songs
but a vessel nonetheless for fantasies and shrouded thoughts
And as the light comes in and lays in wait across my wall I gather all I've got and toss the veil once and for all".
This shows that she's a dreamer, she's uses her music for creative energy and thoughts. She's a good artist to take inspiration from, her lyrics are very concious and captivating. Marco's lyrics are similar, he uses a good style of literature to captivate the listeners, his words aren't only meant to be heard but they're there to be taken in, such as 'pretty bird' if you simply listen you may think he is referring to an actual bird but he is in fact talking about a woman.

Kilo Kish

Questionnaire

 

 

 

Questionnaire questions:

 

. Age

 

.Gender

 

. Who is your favourite artist and why?

. What makes an artist stand out to you?

. Do you know what sureealism is? If so give your personal definition of it:

. What is your favourite music video and why?

. What do you like to visually see and experience whilst watching a music video and why?

.What words come in to mind from these pictures of our artist?

 

Magazine research

Fader has become an increasingly popular magazine as it brings artists from social media who are deemed trending. In their conventions of a typical magazine, they have used the artist on the front cover of the page. He dominates the foreground. However, the mise end scene alters the mood that at first sight appears to be. We see Frank Ocean holding a bunch of flowers. In comparison to the environment around him looking unhygienic and unaturalistic, not following the typical conventions of a concrete warehouse. This highlights the artists ideology of going against the stereotypical conventions of a magazine cover.

Record Label Research

Tutor and Audience Feedback

After showing our tutor the latest version of our music video he stated he 'thinks its really come together quite well,' which is partly because of the constructive criticism he gave us at the beginning of our music production, such as changing the cutting of the shots to match the drums and getting rid of shots that just don't compare to our stronger ones process, besides all the new ideas/concepts and changes we came up with throughout the production.

Also some other students we had watch it in college also stated 'you don't know how long it is because there's a lot to watch , in a good way' and 'I like the pace of the editing, its quick enough that you don't get bored of any of the shots,' which are compliments in its self and prove we've constructed a very good and captivating product in the end after all the feedback we've received and changes we've applied to our music video.

Audience Feedback

Positive points:

' I like creative stuff and stuff that's random' 
' It's almost like a male version of Alice In Wonderland'
' Very interesting'
' What I most like is everythings out of place
' I really like the melting clock'

Constructive criticism:
' More effects to make it look more interesting' - Although this is a good idea we have added many effects which she may not have picked up, due to 'looking twice' at other things and she has already stated what we have is extremely interesting and creative so we probably won't be adding any more effects
' The shot of the reflection in the water would have been better close-up rather than far distance'- This shot was very hard to take, especially as we had to ensure the safety of all participants on the shoot hence why it was shot from so far away. Although we would have liked the shot to be a little bit closer and did try to increase the size on Final Cut Pro but the image just became distorted and therefore more difficult to decipher.

test experimentation part 2

Surrealism

Mis En Scene

Branding

Branding is very important in todays music business, in this generation not only is the music that is the product being sold but it is also the artist, they change and remould themselves to become something that record labels can sell to an audience, marketing becomes completely necessary because even if you solely just release good music and you do not brand yourself, even as a niche artist it can lead to a dry career. No matter what the audience, people expect to be sold a persona, something they can identify with and that is why branding can make or break artists in this industry.
One way to successfully brand yourself as an artist is to identify what identity you belong to, make people who have the same identity as yourself your target audience, people crave music they can relate to and they also consume brands that signify themselves.

Another way is to create emotional music, it doesn't necessarily have to be sad but It should invoke a reaction from a member of your target audience and have them feel a certain way, whether it be happy or sad. This can be done by creating meaningful lyrics, intelligent lyrics or even funny lyrics.

You must attach this identity into everything your music connects to, be it the way you play your guitar, how your website looks, your clothes or even your hair. In the music industry everything comes as a package, its not as easy to just 'sell' music anymore, people need to take in your whole essence to admire you, this is why fabricating one that can guarantee you sell is crucial, music is like a business, it constantly evolves and if you are too slow you're out.

Blooper #1

As you can see our actor and editor took his ridiculous costume to heart, hence the slight over exaggeration. Here you see one of the many highs of our media project.

Digipak shoot

Record Label Research

Originally, we chose Def. jam music as our record label but given that we changed our song choice and have decided on an original piece from Marc himself, we explored what kind of genre the song was and what kind of labels cater to this specific genre, after much deliberation it became evident that mainstream labels such as the likes of Def. Jam are not a good fit for our music because our audience is niche, our goal to introduce people to surrealism will not go down well with a mainstream audience, we realised this because of our target audience research, many people within the age bracket of our target audience have said that they do not know what surrealism is and they also have not heard about some of the artwork we made reference to in our video, we took this information and searched for another label, a label that can correctly advocate our goal of introducing people to a stranger world and opening their eyes to different possibilities. By giving our audience a taste of surrealism their capacity to take in something fresh and new expands, this allows us to have creative freedom. Tough luck records is an independent label that specialises in alternative music. From Newcastle to London via the midlands comes a label formed by three friends (Chris Q, REbEL and Twon) with a clear ethos. Tough, Raw, Industrial sounds, “Tough Luck Records” is a project born from passion and musical addiction.

 

This label use social media to promote their artists, they constantly involve their supporters in movements and hash tag trends, as a small time label this is form of cross media a fantastic and cheap way to mass promote your acts, on their website they display the synergy between music and art, which is exactly what our group is currently doing. This is why "tough luck records" is the perfect label for us.

Chosen and Final Text (Explanation)

    

We chose to go with the font of Times New Roman and get rid off any 'fancy writing' with added effects on it because after experimenting with this and beginning to gain audience feedback on the fonts we initially felt matched our chosen genre of surrealism we decided to not even have the font follow the theme of surrealism as its not entirely necessary. We instead chose the simplistic font of Times New Roman and just added a cross dissolve to the text as this is actually what many videos which use text tend to do, rather than add text which has a fancy transition on screen and doesn't look very simplistic.

Moodboard of shots

Record label research

Interview On Wonderland

Shooting The Digipak

Digipak shoot

Before beginning our shoot for our Digipak with numerous surreal props (some of which we did and didn't use in our music video), we recieved a talk from a media professional in college who gave us some advice as to what is the best way to shoot our items within the lighted box, the different backgrounds we could use, and how to get our still images and photographs to come out really sharp and detailed.