Complete Digipak Sequence

New and Final Ancillary text design (Explanation of change)

Firstly due to how we had branded our artist in our video we agreed with our lecturer's view that the way we presented him in our ancillary text didn't match this, so we changed the format of the image by cropping different parts, adding artistic effects and bringing it together in the shape of a cross. We also changed the border of our image as we felt the old one made the image look very unprofessional and with the way we split the image into different sections the glowing white border looks much better.

We also in our magazine advertisement and our digipak changed the font of the name of the artist and the name of the album title to white and grey and had the wording of our advertisement correspond to this. Similar to Jessie J's digipak cover below.We also removed some of the features we had in our old advertisement, such as 'star ratings,' to make it look more minimalistic, and changed the position of certain icons in the image such as the Blackberry Code because we felt in the old picture it looked out of place and everything was in the centre making the image itself look very untidy.

Narrative and Performance

Steve Archer- 2004

"Often music videos will cut between a narrative and a performance of the song by the band. Additionally a carefully choreographed dance might be a part of the artist's performance. Sometimes the artist will be a part of the story, acting as a narrator and participant at the same time. But its the lip synch close up and the miming of the playing instruments that remains at the heart of music videos, as if to assure us that the band can really kick it"

We have decided to against these conventions, we'd like to stray from the usual content in music videos and broaden the audiences minds by having a relationship between music and visuals that are not in sync, the visuals do not amplify the lyrics but they illustrate the story we are trying to tell.
 

Construction of new Digipak and advertisment

After gaining feedback from our lecturer who described our old Digipak cover as 'too plain and not what he expected,' due to how different and unconventional we presented our artist in our music video production in comparison to our advertisement, besides claiming it looks as though 'there's too much going on in the image, and looking very unprofessional,' we have decided to change both images completely. 

Editing and cropping parts of the image on Microsoft Powerpoint to transform the image

Changing font and style of text to two ones with two different colours similar to Jessie J's which follows colour code of gold and white