These two videos are footage of us attempting to get one of the shots we needed for the match on action in the end of the music video and the shots involve Marc chasing after our female actor in a field. We set up a little system for this shot where we had Huda on the phone to Valentino, whilst she was on the field outside with the actors the shot as a referee, and Valentino with the camera inside Marc's bedroom, telling Huda at which moment he's ready to record so that Marc and our female actor may beginning running across the field. We repeated this several times just so to ensure we had a number of takes to pick from and luckily all has worked out with the Match On Action in editing. This system is very effective, and allowed us to save a lot of time, and gave everyone else a chance to view what has been recorded so they can improve as Valentino would send us videos of takes through Whatsapp before we re-took the shot.
27 Dec 2014
Planning of Ending Music Video
Tester shot Carried Out on Mobile Phone
For the ending of the music video I wanted to end it on a cliffhanger so I came up with the idea of chasing after the girl who references are made to throughout the music video representing my interest and up most love for her, and by the end having lost her. I thought the best to way to go about this would be to have me chasing our female actor in our field location, and in editing doing a match on action and have me run forward (starting directly in front of the camera so new surroundings are revealed as I pace forward) as if still in pursuit of chasing her and cut this last shot once I turn around and look at the camera as if I've gained sight of her again or could hear her behind me. I tested how this end shot would look in the above footage and we shot the chasing in the field from my bedroom window so we could catch it on camera from both a good distance and angle.
26 Dec 2014
Lack of Narrative
In music videos there are either; several references to narrative, narrative shown throughout the visuals,or simply no narrative at all. However, we've decided to add narrative to a large extent, as the song is based on a man having lost a girl he loves to another man. Throughout our music video we aim to be exploring surrealism through both the narrative shots and those which don't include narrative.
25 Dec 2014
Attempted Surreal image of Mask (Cut)
Above is another surreal we didn't use in our music video although we did film our own shot of this. For this shot we had some paper wrapped around Marc's head and him holding a mask in his hands, whilst lying down on a bed to mirror the image above. At first we thought it might not fit in with the rest of the music video if we were to just film Marc lying down with the mask in his hand and make a cut to this shot in editing, or may just simply feel out of place if we cut from a performance shot or shots of narrative to this surreal image. So we thought we'd begin this shot from outside the room Marc is lying down in, with the door closed at first and then opened, to make the shot more interesting and allow us to make several cuts to the shot in our music video and the viewers to anticipate what surreal image is to be revealed once the door completely opens.
Above is the tester shot of this surreal image which we used Marc's Step-dad for to get a sense of what the shot would be like when opening the door before we reveal the surreal image, and below is the finished shot we had which we decided not to use because it just didn't fit in with the rest of the shots in our music video and didn't look professional in terms of lighting and composition:
24 Dec 2014
Attempted Surreal image of Bookcase (Cut)
A surreal image of numerous books in a stack being thrown in the air whilst looking as though they are raising/falling in a straight line we tried to film for our music video but found it too difficult, so we tried to create our own surreal image with a bookcase by having a tilting shot of the bookcase covering my face to make it look as though the bookcase has replaced part of my body. We then carried out numerous shots of me holding a monocle to my right eye whilst holding the bookcase just below my chin, with each shot having the tripod stay in the same position whilst having me move around so that when editing we could potentially cut from each of these shots at one point in the song when the instrumental quickens and repeats itself.
When watching back these shots and editing in the editing suite we did not like the various different colours of the books in the stack/frame and felt these shots just weren't as strong nor surreal as many of the other shots we've decided to use, besides us having shot better shots which reinforce surrealism a lot stronger, with the aim to cut from the same subject in time with the instrumental at moments it repeats itself very quickly, whilst giving our audience something interesting to watch. When first considering using the shots of the stacked books to overcome the problem of the various colours we was considering having black and white shots, but felt it was unnecessary to introduce black and white filters to our music video simply to allow us to use a few shots which we didn't even particularly like.
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Audience feedback from lecturer
Our lecturer after having seen what we have so far gave us both constructive criticism and positive remarks on our music video up to date.
The key criticisms he had was:
- 'Watching that I felt like the cutting of shots should be more in time with the drums than the actual beat'
- 'Certain shots are simply too dark'
- ' It almost feels as though you have too many shots, like you've tried to add in everything you've shot at some point and it holds it back from certain points from being as smooth as it potentially could be'
Positive remarks he made were:
'I noticed many surreal references'
'The variation of shots is really nice'
' I think once you stop cutting so fast and change the editing from being in sync with the beat to being in sync with the drums it'll help you distinguish which are your stronger shots, as you've got many strong ones but some just don't compare or aren't neccessary'
A simple insight in us identifying irrelevant shots on final cut pro, and deleting them from the system in order to have clear solid shots to work with. This simple process allowed us to be more efficient as we cleared all unnecessary content, leaving us to only work with good quality camera shots.
The key criticisms he had was:
- 'Watching that I felt like the cutting of shots should be more in time with the drums than the actual beat'
- 'Certain shots are simply too dark'
- ' It almost feels as though you have too many shots, like you've tried to add in everything you've shot at some point and it holds it back from certain points from being as smooth as it potentially could be'
Positive remarks he made were:
'I noticed many surreal references'
'The variation of shots is really nice'
' I think once you stop cutting so fast and change the editing from being in sync with the beat to being in sync with the drums it'll help you distinguish which are your stronger shots, as you've got many strong ones but some just don't compare or aren't neccessary'
A simple insight in us identifying irrelevant shots on final cut pro, and deleting them from the system in order to have clear solid shots to work with. This simple process allowed us to be more efficient as we cleared all unnecessary content, leaving us to only work with good quality camera shots.
What exactly is Surrealism?
Surrealism is an artistic expression and embrace of subconscious thoughts and feelings. It is the most influential movement in 20th century art and was official founded in 1924 by André Breton whom wrote Le Manifeste du Surréalisme . Salvador Mali and Man ray were two of the main figures who had the biggest influence on surreal art but through their commercial work, so they mainly influenced surrealism coming about in film, advertising and fashion photography, allowing a wider audience to consume the beauty of surreal art.
A lot of surreal art is not logical, as subconscious thoughts usually aren't, so surreal art never really has any justification or explanation. The surrealist movement was also founded by a small group of writers and artists in Paris who strived to channel the subconscious in aim to unlock the power that lies behind their imagination.
9 Dec 2014
Audience research
Different demographics are targeted in different ways and
types of media
Targeting-
·
Marketing of audiences
·
British audiences
·
Distributing to British Audiences.
Pre- internet
Major Labels dominate: marketing/ promo/
distribution ( gatekeepers ‘taste’)
Marketing promotion to British audiences:
Newspapers, music mags, posters and TV
(TOTP- music videos) Playlists on the radio.
Independent Labels:
John Peel- Radio 1, pirate raido, fanzines.
John Peel- Willing to play independent music
POST INTERNET
- New business model
- The long tail
- International global reach
- Blogs reach local
- Online Virtual communities
- High street record shops (HMV)& independent record shops are closing down
- More live gigs and festivals- targeting British audience
- Still use some old practices
3 Dec 2014
Mirror (Prop)
After our trip to Tate Modern where we saw this interesting mirror in the art gallery we really wanted to find some way of using mirrors as a Surreal image in our music video. We found the above surreal art online but it has no source, all the same we felt inclined to try it out in our music video and hopefully when editing, the superimposition of the two shots we took of Marc facing into and away from the mirror without moving the tripod/camera (as you would have to do to create the image exactly the way it is in the original picture) comes out as a success.
Fish Bowl (Prop)
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