The Island Def Jam Music Group

The Island Def Jam Music label was created in 1999 after UMG (Universal Music Group) merged two of their daughter companies, is in an American label and it is based in New York, it is a very major label with hundreds of mainstream artists currently dominating the charts. We have chosen this label because it is the label of the artists song we have chose, his name is Frank Ocean, he may give off the 'underrated' and 'independent' impression but he is infact signed to Def Jam, he is on the other hand a member of odd future who are also signed to Odd Future Records who happen to be an independent label which is why the word independent seems synonymous to man like Frank Ocean because of the vibe he gives off and the impression we get from his attitude and music.

 

This is Frank Ocean, not only is he the singer of the song we are using but he also has an unusual, creative and surreal personalilty which make him stands out as an artist, he isnt the usual singer and that is why he is a perfect reference for our artist we will create for the music video.