Different demographics are targeted in different ways and
types of media
Targeting-
·
Marketing of audiences
·
British audiences
·
Distributing to British Audiences.
Pre- internet
Major Labels dominate: marketing/ promo/
distribution ( gatekeepers ‘taste’)
Marketing promotion to British audiences:
Newspapers, music mags, posters and TV
(TOTP- music videos) Playlists on the radio.
Independent Labels:
John Peel- Radio 1, pirate raido, fanzines.
John Peel- Willing to play independent music
POST INTERNET
- New business model
- The long tail
- International global reach
- Blogs reach local
- Online Virtual communities
- High street record shops (HMV)& independent record shops are closing down
- More live gigs and festivals- targeting British audience
- Still use some old practices
