Steve Archer- 2004
"Often music videos will cut between a narrative and a performance of the song by the band. Additionally a carefully choreographed dance might be a part of the artist's performance. Sometimes the artist will be a part of the story, acting as a narrator and participant at the same time. But its the lip synch close up and the miming of the playing instruments that remains at the heart of music videos, as if to assure us that the band can really kick it"
We have decided to against these conventions, we'd like to stray from the usual content in music videos and broaden the audiences minds by having a relationship between music and visuals that are not in sync, the visuals do not amplify the lyrics but they illustrate the story we are trying to tell.
We have decided to against these conventions, we'd like to stray from the usual content in music videos and broaden the audiences minds by having a relationship between music and visuals that are not in sync, the visuals do not amplify the lyrics but they illustrate the story we are trying to tell.
