Acclaiming over 40 million album sales worldwide Michael Jacksons thriller is the most successful album of all time. His high quality music was of course a key factor leading to its success. However the albums digipak appeal played a vital part in its own way. The basic medium shot of the artist himself in simple plain black and white is simply constructed but yet is highly sophisticated. The white may portray purity of the artists music and the black background plays a complimentary role in emphasizing the white costume. To add further, the artists stylistic choice of gold text in italic handwriting font, strikes the audience emphasizing the text, potentially leading to the audience to focus on the household name.