20 Jan 2015

Digipak experimentation

Whilst being introduced to the programmer Adobe Illustrator to potentially develop a digipack, I experimented various covers and eventually developed this cover. However, I did not feel that this was particularly satisfactory, in relation to our chosen genre and theme of our music video. This is as firstly, the video does not contain a modern theme, it is a instead,a surreal theme. So for this reason such a digipak would not be suitable for our artist Marco Levi as it would not demonstrate a surrealist theme and conventions needed by the artist. Therefore, we have come to the conclusion that the digipak cover shown below was not adequate. However, we gained some knowledge of how an improved version would look like. We came to the conclusion that as the video had a persistent outdoor natural setting, the use of earthy, natural colours would be suitable hence in this aspect the colour selection in the trial digipak worked. On the contrary, other aspects such as the modern font were not so successful.